Have Fun with Legal for Summit Speaking with Joey Vitale

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Welcome to Virtual Summit Success.

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I'm Jenn, founder of Virtual Summit Search, and you're in the right place

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if you want to make the most of your virtual summit experience, whether

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you're a host or virtual summit speaker.

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Let's get going with your next step to virtual summit success.

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Hey there.

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This episode is a snippet from the full presentation from Sell

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Speaker Edition.

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Hopefully you already know the fantastic Joey Vitale, but if

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not, you're going to love him.

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He's here to share about how to make sure you're legally protected as a summit

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speaker - and a business owner in general.

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And before you skip to the next episode, this is a FUN episode.

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Every single time I learn from Joey, he makes legal stuff fun

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and not-scary, so stick with us.

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He says it better than I do, though, so I'm just going to turn it over to him.

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What is up, everybody, and welcome to today's legal training.

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How to Keep Your Business Protected and Legally Legit.

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And I know that everyone here is really interested in how to

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protect your speaking, the summits that you're on, things like that.

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So we're going to be particularly focused on that, but don't worry: if

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you have questions beyond speaking, well, this will apply to that too.

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So let's get started.

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By the way, hi, I'm Joey.

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I'm not your average attorney.

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I'm a trademark lawyer and growth strategist for online business owners,

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I'm the host of a podcast, I'm an Enneagram nine, for those of you who

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know the Enneagram and follow it, which makes me a peacemaker type, which puts

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me in the super, super rare category of attorneys who don't really like to argue.

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And so I've really found my people in working with small business owners.

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I love the community over competition vibe that y'all have, and I do what

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I can to help business owners stay protected so you can all thrive.

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And also for any other eighties kids out there, I'm a huge Boy Meets World fan,

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so much so that I named my pets after all of the Boy Meets World characters.

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And that is Mr.

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Feeney there in the picture with me.

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Any of you guys who know the reference to Boy Meets World and Mr.

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Feeney, we're good friends already.

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So let's just dive right into it.

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legal stuff can be really confusing, which is why

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I'm about to show you the simplest legal strategy on the planet.

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It sounds too good to be true.

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Don't worry - this is not going to be painful.

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If you're like most people who sit in on my webinars, you've probably been

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avoiding that "legal one," right?

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this is going to be super helpful.

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But before we get into the strategy, I want to show you why this is my

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strategy because we gotta make sure that we're in the right mindset before

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we start talking about this stuff.

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I've created something called the Legal Growth Plan Matrix that my clients and

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students in my programs absolutely love.

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So let me break it down for you.

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So this is your typical matrix chart thingy, right?

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And on the vertical line is the level of growth that you plan for your

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business - not necessarily where you are, right, but where you want to

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be, where you're working towards.

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Do you want to be a high-growth business or do you want to

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be a low-growth business?

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And hey, no judgment here.

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And then on the horizontal line, we've got the level of protection

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that you want for your business.

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Are you more of a low-protection plan kind of business owner or high protection?

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And as we look at it in this matrix, it creates these different zones

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that I place business owners in so we can identify maybe where

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we're at now, where we want to be.

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And let's start here.

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I call this the Dabbling Zone, and I'll just be honest here: serious business

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owners - serious speakers on summits?

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They're not in the Dabbler Zone.

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This is a place where people who don't really want to grow their business stay.

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And if I'm being honest, it's not necessarily a bad legal strategy to

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not have much in place if you're in the Dabbling Zone, because you're probably not

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going to ever need to rely on these legal protections because your business, it just

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isn't going to be that exposed to risk.

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Okay, so moving onto another kind of more obvious zone on

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this matrix is the Exposed Zone.

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So this is where you are a quickly growing, scaling, stable business...

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and you still have not that many protections in place.

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This is where your business is exposed.

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And when I say exposure, you might be like, "well, yeah, Joey,

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obviously," but I want you to think about the Exposed Zone this way.

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Think about like nature and animals here, because if you think about an

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animal - let's say like a super fast animal like a cheetah in like a pack of

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cheetahs or whatever - and the cheetah starts running really, really fast.

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If you look at what happens, the other animals look at that fast cheetah running.

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When an animal is moving quickly, the other animals pay attention.

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And that's what happens here.

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When you are making the moves to quickly grow and scale your business,

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other people start paying attention.

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They start copying, they do other stuff, they're watching what you're

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doing to succeed, and they might be stealing from your IP, abusing

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contract terms and other things.

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And so it's not just that you're a high growth business and you

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don't have a lot of protections in place that create exposure.

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It's that your growth is attracting people to your business

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that are putting eyes on you.

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And so that's why it's not a good place for growing business owners,

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speakers, experts to be in this place.

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Now, this one surprises people, because you would think that me as an

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attorney would say, "you know what?

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Everybody that is on the high protection part of this matrix is in a good place."

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Not necessarily.

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I see so many business owners who make the mistake of falling into

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what I call the Paranoid Zone.

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This is where your business still isn't as growing as fast as you want it to,

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or maybe you don't even have big plans for your business to grow fast, and yet

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you're a very, very risk averse person.

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And a lot of people come to me expecting a kind of pat on the back by saying,

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"Joey, I just started, I don't plan on making a lot of money this year or

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whatever, but look at me, I've got these beautiful contracts that I spent a lot on.

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I did LLCs and got all these trademarks and whatever," and I'm like, "That's cool

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that you did that, but you're focused way more on the potential problems that

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can happen to your business and using the law to kind of prevent all of those

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nightmare situations than taking those harder steps to grow your business."

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I am probably going to be the first attorney to tell you, I don't think

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that this is a strong place to be.

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Even if you're in a low-growth business, I don't think it makes sense for your

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protections to outweigh the activities that you're doing to grow your business.

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Because if your business is going to grow, it's got to take some risks, which

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brings us to the fourth and final zone.

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It's the good one.

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This is what I call the Peaceful Zone.

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And when I say peaceful, I mean like when you lock your doors at night, are

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you really that afraid that someone's going to come in and steal from you?

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Well, unless you've just like watched a scary movie where that happened,

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probably not, but you do it anyways, and it creates a sense of peace of

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mind for you that even if something bad happens, you are protected.

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That is the zone that I want for everybody here, right?

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That we're taking those moves, we're wanting to achieve a high-growth business,

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and at the same time, we're putting protections in place to match that.

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So the keys to business are to act in alignment with where you

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want to go and to be in alignment with who you want to become.

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In other words, the bottom line is you need a legal plan that

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matches where you are now and aligns with where you're heading.

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Okay, I 100% believe that if you're watching this, your success is inevitable

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and you'll hear coaches say this.

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But there's a other side to this coin that's kind of legal-ish, which is that

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if your success is inevitable, then problems are also inevitable, right?

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Yeah, there are going to be issues the more that your business grows

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and instead of trying to stay small to avoid those issues, let's lean

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in and have the appropriate level of protections in place to protect

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us from those inevitable problems.

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And all that I want you to do - I encourage you to do this - is you

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can just DM me @joeycvitale and just say, "yo, Joey, I'm out of

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integrity with my brand, separation, relationships, content, whatever it is."

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And look, I know that even that statement might give you a little

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goosebumps, might make you kind of scared, because no one really wants to

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say they're out of integrity, right?

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That might suggest that you're doing something bad or wrong or

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amoral, but again, that's not how we're using the word here.

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I encourage you to use this more, whether it's with me or other

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people, and not let it mean anything more than just "the business isn't

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working as smoothly as it could be."

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So again, "I'm out of integrity with my brand separation, relationship,

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content" - which one or combo of those still isn't in integrity?

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Because once you have a fully integrity business, legally speaking, then we

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can start to shift more to, okay, what can you do to layer in certain

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protections, more strategically, but we gotta have this integrity first.

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That's it, you guys.

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Hope that you enjoyed this, hope it helped you take some next steps.

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Again, I would love for you to just DM me, let me know where you are.

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Whatever I can do to help, I'm here.

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Thanks, guys.

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Bye.

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Didn't I tell you that was going to be a fun one?

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You should definitely listen to Joey's full presentation from Sell

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Speaker Edition, especially because he covered the keys

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to getting into the Peaceful Zone.

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You can get free access to that in all the other presentations at

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sellwithasummit.com/speakeredition.

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There were so many amazing speakers of this event and if summit

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speaking is part of your business game plan, this is a can't-miss.

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I'd love to hear your biggest takeaways from this episode too, so leave a

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review and let me and Joey know what zone you fall in right now and what

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your biggest obstacles have been and getting to the Peaceful Zone.

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Joey has tons of resources, so I know he'll be able to help you get there.

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See you on the next one!

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Thanks for listening to Virtual Summit Success.

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Don't forget to leave a review and let others know your biggest

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takeaways from this episode.

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Every review helps others find us, and the more successful virtual

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summits there are, the more tips we'll have to share with you.

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For show notes, links, and other resources, go to virtualsummitsuccess.live