Summit Speaker-Affiliate Success with Dama Jue

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Welcome to Virtual Summit Success.

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I'm Jenn, founder of Virtual Summit Search, and you're in the right place

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if you want to make the most of your virtual summit experience, whether

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you're a host or virtual summit speaker.

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Let's get going with your next step to virtual summit success.

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"It's not like I ever make money from speaking at summits."

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Have you ever found yourself saying that?

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I have heard it from speaker after speaker over the years, and I'm

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it's not true!

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If you do it right, you CAN make money from summits as an

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affiliate, among other options.

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With this snippet from her Sell With a Summit: Speaker Edition session, Dama's

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here sharing some of her strategies for how to succeed as a speaker-affiliate,

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and it may just change the game for you.

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Want to be a star summit speaker who gets invited back referred to other

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hosts, accompanied by rave reviews and makes money from summit speaking?

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If you're ready to crush it as a summit speaker and affiliate, then

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get ready, because this session is going to show you how to be a

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successful affiliate as a speaker.

I'm Jenn, host of Sell With a Summit:

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Speaker Edition, and I'm so excited to

I'm Jenn, host of Sell With a Summit:

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introduce you to the amazing Dama Jue, a certified funnel strategist and summit pro

I'm Jenn, host of Sell With a Summit:

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who has helped her clients go from zero to six figures, which is crazy awesome.

I'm Jenn, host of Sell With a Summit:

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Thank you so much for being here, Dama.

Dama Jue: 00:01:16

Hey, I am so excited to partner with you and thank you for having me.

Dama Jue: 00:01:19

This is an honor.

Jenn: 00:01:20

Yeah, when you suggested this topic, I was so excited because it's a question

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I get from a lot of summit speakers.

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So before we dive into the details of being a successful speaker-affiliate,

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can you give us a quick overview of how you approach this?

Dama Jue: 00:01:33

Yeah, sure.

Dama Jue: 00:01:34

So a big part of being a speaker is what you want...

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you know, getting your message out there, but there's another part of it and it says

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supporting your host as a speaker with promoting, and then also earning for you,

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because most hosts are going to make sure that there's an affiliate opportunity.

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And in case you're not familiar with the way that works, it means you earn a small

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percentage or a commission of every sale.

Dama Jue: 00:01:57

And the commission can range, but, it's always nice to get those

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little notifications, like you've referred a sale- it's always fun.

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So just in terms of like, an overview, there are some kind

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of essentials that you...

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that are so important that a lot of times I think people overlook.

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make it relatable.

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This is huge.

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We often think a lot about what I'm getting out of this as a speaker,

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but what's in it for my audience?

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Why do they care?

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Why should they care?

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And we'll talk a little bit more about this in this presentation,

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but make it relatable.

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Make the effort.

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If you're going to send only one email or do one social media posts, make sure

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you relate the summit and the promise of the summit to your specific audience.

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That's huge.

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And then another thing that I see is you the best promoters and speaker

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affiliates, they start early and actually schedule in the time for promoting.

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'Cause we often think, "okay, the summit is October 5-7.

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Cool, I'll just make sure I'm there for that," but actually that's way too

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late to be thinking about promoting.

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You're supposed to promote earlier.

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You want to get people on the registration page early so they can

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block the time off, be excited, all those things, and that you can earn.

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So make the schedule.

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And I'm going to give you guys like, a legit - get your pen out, we have homework

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- I'm gonna give you guys a schedule.

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So start that early.

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The minute you accept a speaking agreement, make sure you're putting

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that on your schedule, on your calendar, not only when the summit is going to

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be, but when you need to be promoting, because that's a very easy to overlook

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and you can get it done early.

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And then the next thing is big is a big key is to be efficient and kind of

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direct your blows or put your energy behind where it's going to have the most

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bang for the buck, energy and time-wise.

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Because I don't know a single entrepreneur speaker who's

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like, "I just have so much time!

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I can just spend a million, you know, I have...

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I'm just rolling deep in time."

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We're all super busy and pulled in a million directions.

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Being a business owner is wearing many, many hats, so be efficient.

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Think about...

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think about where your audience is most active - not just numbers, like

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well, I have the biggest following over here, but then my engagement rate

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is low here, or I have this massive 5,000 person Facebook group, but

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nobody's posted in there in forever.

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So think about where your audience is most engaged and then focus on...

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focus your attention on there.

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And you can always throw a little post up in that Facebook group later, but

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focus more on where your people are at and where you see the most click and

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forward and share and the most activity.

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And then this is the last, the kind of the basic of being an affiliate

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is be persistent but not pushy.

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And that's tricky.

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A lot of people are like, "oh, I told them about the summit, but I don't want to...

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I don't want to be pushy.

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I don't want to come off salesy."

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Well, this is like a whole 'nother thing, but sales is a service.

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They might desperately need what that summit is about.

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That might be the unstuck moment or the get moving or the take action or

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the light bulb moment that changes the entire trajectory of their business.

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And here you are like, bogarting it over here?

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Like, "oh, I'm speaking at a summit, but don't...

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I don't want to push it to hard!"

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Tell them what it's about and why they're going to benefit from it.

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And don't be afraid to remind them.

ome of my favorite things are: 00:05:33

slap a little PS in your next weekly email.

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How about a catchy hook and say, "I got you.

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You can't miss the five steps I laid out to be an effective summits

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speaker-affiliate, including one that is going to blow your

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mind that so many people have heard," or something like that.

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Make it...

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I mean, it's sales copy.

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You want them to be excited and compelled.

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And the role of selling is not just the host's.

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You as a speaker, you only benefit the more successful the summit is - that's

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more reach, that's more eyes on your content, that's more people knowing

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your name and be like, "oh, I know her.

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I've heard of Jenn Zellers I've heard her speak at a summit before."

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You want that, and that's a big part of being a good speaker and

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the perks that you get as a speaker, but you need to do your part too and

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get people, get eyes on the page.

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So don't be afraid to remind them.

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And I'm going to give you, in my little summit affiliate promo plan, a

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couple of ways that you can do that.

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So I think those are the four tenets: be relatable, start early,

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be efficient, and be persistent.

Jenn: 00:06:43

Those are fantastic tenets.

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That is a really great way to approach it.

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And it makes it feel really doable.

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So you already covered some of the reasons why it's important for summit speakers

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to create an affiliate strategy in the last question, but are there any other

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things that you think are important as to why they should create that affiliate

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strategy to get a bigger return from their summit speaking experience?

Dama Jue: 00:07:05

Yeah, absolutely.

Dama Jue: 00:07:06

If you don't make a plan, it's not going to get done and/or it's

Dama Jue: 00:07:12

either not going to get done and you're not going to promote it all.

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You'll be embarrassed and be like, "sorry, host, thank you so much for including me.

Dama Jue: 00:07:17

I told you I was amped to promote and then I didn't."

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Or you'll be embarrassed and you'll do it at the last second, it will

Dama Jue: 00:07:24

be totally half-baked and everyone - including your audience and the

Dama Jue: 00:07:28

host - everyone's going to know.

Dama Jue: 00:07:30

So yeah, you don't want to leave it to the last second or just hope and

Dama Jue: 00:07:34

pray or willy nilly because it's either going to be half-baked or not at

Dama Jue: 00:07:38

all, and that's not good for anybody.

Jenn: 00:07:40

Yeah.

Jenn: 00:07:41

I fully agree.

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I always try if I'm planning to do a big push with an affiliate or, well, a

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promotion as a summit speaker, I guess I should say, I always try to make sure

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to plan it ahead 'cause personally I...

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when I do put it off to the last minute, it just doesn't happen.

Jenn: 00:07:56

And like you said, I'm like, oh, I kind of let that speaker down.

Jenn: 00:08:00

So that kind of leads to...

Dama Jue: 00:08:02

And you feel terrible about it.

Dama Jue: 00:08:04

Not that...

Dama Jue: 00:08:04

it's not a reflection on the summit or the host and...

Dama Jue: 00:08:08

or even the quality of the swipe copy they gave you.

Dama Jue: 00:08:10

It's just time, you know, crazy busy-ness and ah, I'm going to

Dama Jue: 00:08:15

get to it, I'm going to get to.

Dama Jue: 00:08:16

And yeah, that...

Dama Jue: 00:08:17

we always end up - I always end up feeling disappointed in myself when

Dama Jue: 00:08:21

I let down, when I drop the ball and I don't do what I can or I do at

Dama Jue: 00:08:26

super last minute, like, I'll just get a slap up this Instagram post and

Dama Jue: 00:08:30

hope she sees that I did, you know?

Jenn: 00:08:33

Yeah.

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And that kind of leads into my next question, which is what are some

Jenn: 00:08:37

of the biggest ways that you tend to see summit speakers go wrong and

Jenn: 00:08:40

sabotage their affiliate success?

Dama Jue: 00:08:42

Yeah.

Dama Jue: 00:08:43

One, of course, is wait till the last minute.

Dama Jue: 00:08:46

Don't wait to last minute, y'all, like, just factor in some time.

Dama Jue: 00:08:49

The ROI on being a speaker is huge for so many reasons.

Dama Jue: 00:08:55

And I know that's going to be covered at the summit, but for me,

Dama Jue: 00:08:57

I love getting my name out there.

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I love teaching.

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I love connecting with people.

Dama Jue: 00:09:02

I love the energy of a live event, but it also relates back to sales,

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subscribers, and clients, if you're done-for-you providers.

Dama Jue: 00:09:10

So show up and be authentic and deliver, but you don't reap all the benefits if

Dama Jue: 00:09:16

you don't promote, because you don't promote and she doesn't promote and he

Dama Jue: 00:09:20

doesn't promote and the summit doesn't get as much attention as it deserves.

Dama Jue: 00:09:24

And summits are a huge labor of love.

Dama Jue: 00:09:28

And so if we don't do our parts as speakers, you probably aren't

Dama Jue: 00:09:31

ever going to be invited back.

Dama Jue: 00:09:33

And I don't want to scare anybody, but yeah, like what Jenn mentioned

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speakers talk and they refer each other.

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A lot of my speaking engagements now come from, "I heard you're

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awesome, so-and-so recommended you."

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And then I, you know, like, so if you don't do your part, you're not gonna

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get a lot more speaking invitations.

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And it's all invitation-only you can't just randomly email people

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and be like, "if you're ever thinking of doing a summit, please

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include me" - that doesn't work.

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It's all about either your content or your reputation or preferably both.

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So yeah, it's important.

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Don't wait till the last minute, be a good speaker.

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A couple other things is using copy - the swipe copy.

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'Cause a lot of hosts provide swipe copy, and that is awesome.

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Y'all, don't use it word for word.

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Like, just don't don't just copy and paste and dump it in.

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I like to look at it as a jumping off point or as an inspiration place,

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because more often than not, most people will see a blank Google Doc, and

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like, "oh God, I gotta write this now.

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I don't know what to say!"

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You know, we get paralyzed by a blank screen, but when we read a

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swipe copy, we think of, you know, be looking for ways you can customize it.

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You can go ahead and copy the details of the event.

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Like these are the dates, these are the presentations I'm

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excited for - that kind of stuff.

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Go ahead and copy that word for word; that's why the host put it there.

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But the intro to your email, the exact copy for your Instagram

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posts, other people might do the same and you don't want to be

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posting the same thing as Sally.

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Like it's just awkward.

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So don't use it word for word, use the whole email or

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Instagram posts word for word.

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Just use that information on parts about the event and always add your own intro.

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And then the last thing I see that can really make a difference is

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not having a multi-pronged plan.

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Like we talked about, they'll just send one quick email, but email...

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you know, I love email marketing, but not everybody opens your emails.

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Not everybody, not everything lands in Inbox.

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Most of it lands in Promotion and a lot lately going to spam because Gmail

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has been a little bit funny about that.

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So a lot of your audience might also follow you on Instagram or be in

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your Facebook group or follow you on Clubhouse or whatever you're doing.

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So think about where they're at and promote at least two places.

Jenn: 00:12:04

So, yeah, I fully agree with the swipe copy.

Jenn: 00:12:06

That is something that always kind of bugs me a little bit when I am on

Jenn: 00:12:12

the list of multiple people who are speaking at the same summit and I

Jenn: 00:12:14

get the exact same email from them.

Jenn: 00:12:17

So if you're struggling with figuring out how to customize your swipe copy

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and make sure to watch Paul's session on that, too, and definitely put it

Jenn: 00:12:24

out on multiple places, whether it's Facebook and Instagram and Pinterest or...

Jenn: 00:12:29

and definitely your email list.

Jenn: 00:12:30

'Cause that's...

Jenn: 00:12:31

always...

Jenn: 00:12:31

you want to do at least one email, but that's something that I think

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a lot of folks are like, "I'll just throw up a post on Instagram, awesome;

Jenn: 00:12:38

that one email" and call it done.

Jenn: 00:12:39

And that's not going to get you very far as a speaker-affiliate.

Dama Jue: 00:12:44

Yeah, totally agree with that.

Jenn: 00:12:46

All right.

Jenn: 00:12:46

So we...

Jenn: 00:12:47

I know we covered a lot and I'm so glad that you came on and

Jenn: 00:12:50

shared all this with us, Dama, so thank you so much for being here.

Dama Jue: 00:12:54

Thank you for having me.

Dama Jue: 00:12:55

This was so much fun.

Dama Jue: 00:12:56

I love nerding out on all things.

Jenn: 00:13:00

Me too.

Jenn: 00:13:01

So if you haven't already, go and grab the Summit Buzz Builder Kit down

Jenn: 00:13:05

below this video, and don't forget to schedule those emails to yourself

Jenn: 00:13:08

about the promotion period for your next summit that you're speaking at.

Jenn: 00:13:11

That could really be a game changer in terms of actually getting affiliate

Jenn: 00:13:16

income from the summits that you speak at.

Jenn: 00:13:19

And if you have any questions for Dama, go ahead and head over to the community.

Jenn: 00:13:22

I'm sure she would be happy to answer them over there for you!

Dama Jue: 00:13:25

Yep.

Dama Jue: 00:13:26

You got it.

Dama Jue: 00:13:27

Bye guys.

Dama Jue: 00:13:27

See you soon.

Jenn: 00:13:29

We didn't have time to get into all of the strategies we talked about during

Jenn: 00:13:32

the full session - we covered things like why it's important to figure out

Jenn: 00:13:35

what's in it for your audience, boosting your summit graphics, email segmentation

Jenn: 00:13:39

for someone's success, and more.

Jenn: 00:13:42

Honestly, you can apply a lot of what we talked about to business in general, too!

Jenn: 00:13:46

Grab the full session and so much more at sellwithasummit.com/speakeredition.

Jenn: 00:13:53

Thanks for listening to Virtual Summit Success.

Jenn: 00:13:55

Don't forget to leave a review and let others know your biggest

Jenn: 00:13:58

takeaways from this episode.

Jenn: 00:14:00

Every review helps others find us, and the more successful virtual

Jenn: 00:14:03

summits there are, the more tips we'll have to share with you.

Jenn: 00:14:06

For show notes, links, and other resources, go to virtualsummitsuccess.live