What Do You Want Your Summit to be Known For? with Ashlee Sang

Jenn: 00:00:03

Welcome to Virtual Summit Success.

Jenn: 00:00:04

I'm Jenn, founder of Virtual Summit Search, and you're in the right place

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if you want to make the most of your virtual summit experience, whether

Jenn: 00:00:10

you're a host or virtual summit speaker.

Jenn: 00:00:13

Let's get going with your next step to virtual summit success.

Jenn: 00:00:18

So I am super excited to have Ashlee on with me today, and we're going

Jenn: 00:00:21

to be talking about brand messaging and how it ties in with summits.

Jenn: 00:00:24

But before we jump into all of that, I'll go ahead and let you

Jenn: 00:00:27

introduce yourself to everybody!

Ashlee: 00:00:29

My name is Ashlee Sang.

Ashlee: 00:00:30

I run Ashlee Sang Consulting and I do brand strategy and related

Ashlee: 00:00:35

consulting for visionary founders.

Ashlee: 00:00:38

So really helping people nail down who they are as a brand and as

Ashlee: 00:00:42

a founder and what they want to stand for in order to stand out.

Ashlee: 00:00:47

And so for me, it's all about getting consistent and aligned visibility in a way

Ashlee: 00:00:52

that feels good and actually connects with the people that you're trying to reach.

Jenn: 00:00:57

I love that.

Jenn: 00:00:57

And standing out is definitely something that I know the listener is looking for.

Jenn: 00:01:01

And before we get too far into stuff, I know that a lot of folks have different

Jenn: 00:01:05

definitions of brand messaging and all that, so if you could give us your

Jenn: 00:01:08

definition of what that actually means?

Ashlee: 00:01:11

Yeah.

Ashlee: 00:01:12

So for me, brand messaging is the foundation of everything.

Ashlee: 00:01:16

Even before your visual brand - which is maybe what most people jump into - or

Ashlee: 00:01:21

sort of hand-in-hand with your digital branding, your brand messaging really

Ashlee: 00:01:25

establishes who are you as a brand?

Ashlee: 00:01:30

So these are things like your mission.

Ashlee: 00:01:33

Why does your business even exist?

Ashlee: 00:01:36

Things like your audience - this is a key component of your brand messaging,

Ashlee: 00:01:40

because you could have the best product or service or summit in the

Ashlee: 00:01:44

world and it doesn't serve any purpose if it's not serving people, right?

Ashlee: 00:01:51

So that your audience is a really, really key part of brand messaging strategy.

Ashlee: 00:01:58

And then another key part that I really focus on are your brand values.

Ashlee: 00:02:03

For me, when you stand up for your values, this is how you stand out.

Ashlee: 00:02:08

And it's because there are 600 million summits or copywriters or chiropractors

Ashlee: 00:02:15

or whatever else out under the sun.

Ashlee: 00:02:18

So what sets you apart besides the specific people you want to serve.

Ashlee: 00:02:22

It is those values.

Ashlee: 00:02:24

It's what you stand for that really is going to resonate and is

Ashlee: 00:02:29

really going to make you show up consistently in a unique way, too.

Ashlee: 00:02:36

There are many other components of a brand messaging strategy, but basically

Ashlee: 00:02:40

at the end of the day, it's just putting a stake in the ground and saying, "this

Ashlee: 00:02:44

is who we are as the brand and this is what we want to be recognized for."

Ashlee: 00:02:49

So again, in the same way that a logo is recognizable, the way you

Ashlee: 00:02:54

sound and the way you talk about your brand should also be recognizable.

Jenn: 00:02:59

I love that because especially for summits, it is you

Jenn: 00:03:02

putting your stake in the ground.

Jenn: 00:03:03

It's how you build your authority in your industry, so if you don't have

Jenn: 00:03:06

your brand messaging down, nothing else is really going to fall into place.

Jenn: 00:03:10

So I'm really excited to be talking about this today.

Jenn: 00:03:13

Are there any big mistakes that you see, like, your audience and your clients

Jenn: 00:03:17

making when they're brand messaging that we should avoid, especially

Jenn: 00:03:21

as it would pertain to summits?

Ashlee: 00:03:24

Yeah.

Ashlee: 00:03:24

So a common one is wanting to be all the things to all the people, right?

Ashlee: 00:03:29

We just want to serve!

Ashlee: 00:03:30

So many of us are helpers, especially event organizers,

Ashlee: 00:03:34

especially service providers.

Ashlee: 00:03:36

We know that we want to serve people and that's why we started

Ashlee: 00:03:39

this thing that we created.

Ashlee: 00:03:41

Niching is so, so scary, but so necessary because it's what makes you memorable.

Ashlee: 00:03:48

If you meet someone and they say, "I run a business summit,"

Ashlee: 00:03:53

that's not very 'sticky,' right?

Ashlee: 00:03:55

There are many, many business summits.

Ashlee: 00:03:58

What about your business summit are you going to be hitting on?

Ashlee: 00:04:02

Or who exactly is this the perfect fit for?

Ashlee: 00:04:06

Is this for women who just quit their job and they are turning their side

Ashlee: 00:04:12

hustle into a full-time thing and they don't even know where to start

Ashlee: 00:04:16

and et cetera, et cetera, et cetera.

Ashlee: 00:04:18

That's a lot stickier.

Ashlee: 00:04:19

Because then if I meet someone who's in that boat, I will instantly think

Ashlee: 00:04:24

of you and your business or your event.

Ashlee: 00:04:26

Same thing with wanting to just offer too much.

Ashlee: 00:04:31

Again, your brand can absolutely evolve.

Ashlee: 00:04:34

It can absolutely include other things down the road, but what

Ashlee: 00:04:40

do you want to be known for?

Ashlee: 00:04:43

What is that core thing to that core group of people that is

Ashlee: 00:04:48

going to carry you through?

Ashlee: 00:04:50

And then how can you expand from there?

Ashlee: 00:04:52

That's where the fun comes, but it's really establishing that baseline

Ashlee: 00:04:56

that is super important and so many people are afraid of being boxed in.

Ashlee: 00:05:02

I work with visionaries.

Ashlee: 00:05:03

I work with people who have so many ideas and they have this really

Ashlee: 00:05:09

big picture of the impact that they want to have in the world.

Ashlee: 00:05:13

And so they just want to do all the things and they don't want to be

Ashlee: 00:05:16

boxed and they're multi-passionate, but that's a big mistake in not

Ashlee: 00:05:25

really deciding, "alright, what's the core thing I want to be known for?"

Ashlee: 00:05:29

Or sometimes it's just a question of getting outside perspective

Ashlee: 00:05:32

of how to incorporate all of those multi-passionate facets of

Ashlee: 00:05:37

yourself as a founder or a brand.

Ashlee: 00:05:39

Sometimes it's just a question of finding the common thread.

Ashlee: 00:05:42

You can include all of them, for sure.

Ashlee: 00:05:45

You can serve people who want to DIY and who want high-ticket services as long

Ashlee: 00:05:49

as that common thread, that mission, those values is well-established.

Ashlee: 00:05:56

So really it's a question of clarity.

Ashlee: 00:05:58

That's the big issue and often the fix is some sort of outside perspective.

Jenn: 00:06:04

I definitely love getting outside perspective.

Jenn: 00:06:06

I know I bounce my summit ideas off of other people all the time, because I'm too

Jenn: 00:06:10

far in my own lane and sometimes I don't realize that what I think is going to

Jenn: 00:06:17

work isn't going to actually be something that resonates with other people.

Jenn: 00:06:20

So glad you brought that up because that is something I always recommend

Jenn: 00:06:23

for folks when they're picking their summit theme: get an outside perspective.

Jenn: 00:06:28

Go and ask your audience, ask other people in your industry and just check it.

Jenn: 00:06:33

Check it against yourself because what we think is going to work

Jenn: 00:06:36

doesn't always end up working.

Jenn: 00:06:39

And niching down is really key too, 'cause like when I did Sell With a

Summit: 00:06:43

Speaker Edition, I was really excited, 'cause I could go to folks

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like Jessica Rasdall, who's the Public Speaking Strategist and say, "Hey, I am

Summit: 00:06:51

doing a summit that is for your specific audience, and I have this topic you've

Summit: 00:06:55

talked about stuff around it before, but you haven't necessarily gotten

Summit: 00:06:59

to talk about this specific thing."

Summit: 00:07:01

And then she ended up doing a podcast episode on that same topic

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afterwards, so you can actually help other people too by niching down more.

Summit: 00:07:08

And it makes it really easy for them to say yes.

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But another thing that I see folks doing - especially with summits - is

Summit: 00:07:14

getting the shiny object syndrome.

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And we want to do all the different things, whether it's new technology

Summit: 00:07:20

or going too broad with our summit theme or whatever it happens to be.

Summit: 00:07:24

So in your professional opinion, how can having impactful brand

Summit: 00:07:28

messaging help us to avoid that shiny object syndrome in our summits?

Ashlee: 00:07:32

That is super common, right?

Ashlee: 00:07:34

Entrepreneurs, we just want to iterate, we just want to do all the things.

Ashlee: 00:07:38

So that is why having a strong foundation through brand messaging is so important

Ashlee: 00:07:43

because then if you have a very clear idea of what your mission is, if you

Ashlee: 00:07:48

have very clear idea of your values and your audience, those are filters.

Ashlee: 00:07:52

Those are the lenses that you can use - whether you have outside perspective or

Ashlee: 00:07:56

not - you can go back to this living, breathing document that you create - or

Ashlee: 00:08:02

we create together, or however it comes to manifest - and you can put

Ashlee: 00:08:07

this new thing through that filter.

Ashlee: 00:08:11

So for example, maybe you've never focused on accessibility in the past in terms

Ashlee: 00:08:19

of subtitles, if it's a virtual summit or any other sort of accessibility.

Ashlee: 00:08:24

How do you know if that's a shiny object syndrome symptom or not.

Ashlee: 00:08:28

Well, if your audience has mentioned in the past that they suffer from some sort

Ashlee: 00:08:36

of disability and haven't been able to fully enjoy your content or your summit

Ashlee: 00:08:41

in the past, well then, ifyour goal is to serve them, that is absolutely something

Ashlee: 00:08:48

you should focus on and implement.

Ashlee: 00:08:50

Or if they say just how important accessibility in general is to them,

Ashlee: 00:08:55

even if that's not a core value to your business or hadn't been in the past, maybe

Ashlee: 00:08:59

that's something that you pivot toward.

Ashlee: 00:09:01

Maybe that is something that you test out and determine, all right, this is

Ashlee: 00:09:06

actually worth the time, the resources, the learning that this is going to take.

Ashlee: 00:09:10

Whereas, something like having some sort of VIP Lux offering

Ashlee: 00:09:18

to go along with your summit.

Ashlee: 00:09:20

You've seen other people do it.

Ashlee: 00:09:21

It's been successful, it's a huge revenue booster, but the people you serve aren't

Ashlee: 00:09:29

really into fancy stuff, or your core value is all about delivering the basics

Ashlee: 00:09:37

in the most approachable way possible.

Ashlee: 00:09:40

Well, then that is absolutely a shiny object that you should reroute from.

Ashlee: 00:09:45

So having these filters through your brand messaging guide is a really useful

Ashlee: 00:09:50

way to have quick yes's or quick no's.

Ashlee: 00:09:54

And sometimes it's not quite as simple as that, but often it really is.

Ashlee: 00:09:59

Does this bring me towards my mission or not?

Ashlee: 00:10:02

And then go from there.

Jenn: 00:10:04

Love that.

Jenn: 00:10:05

Having those filters really helps keep you in the right lane instead

Jenn: 00:10:09

of going off and veering into a fork in the road or something like that.

Jenn: 00:10:12

So what are some ways that we can go and set up those filters when it comes to our

Jenn: 00:10:16

brand messaging so that we can make those quick and easy decisions for our summits?

Ashlee: 00:10:20

So for me it really is those three cores: your mission as a business

Ashlee: 00:10:27

and/or a founder, especially if for some reason you're a solopreneur

Ashlee: 00:10:31

service provider and this is your first summit or something like that.

Ashlee: 00:10:34

But really your mission, that is the big picture.

Ashlee: 00:10:37

Your values.

Ashlee: 00:10:39

Again, if it doesn't feel right to you and it doesn't feel right

Ashlee: 00:10:42

to the brand that you are trying to create, then it's not right, or

Ashlee: 00:10:47

it's a not-right-now sort of thing.

Ashlee: 00:10:49

Again, you would need that feedback from your audience or you would need

Ashlee: 00:10:52

some sort of testing environment where, "alright, I want to take a

Ashlee: 00:10:57

leap of faith on this because I have some sort of instinct about this, but

Ashlee: 00:11:01

currently, no, this does not serve me, this is not what I'm working toward."

Ashlee: 00:11:05

And then the third factor, besides mission and values, is that audience.

Ashlee: 00:11:10

It's, "do they need this?

Ashlee: 00:11:11

Do they want this?

Ashlee: 00:11:12

Have they asked for this?

Ashlee: 00:11:13

How are they going to react to this?

Ashlee: 00:11:14

How is this going to make them feel?"

Ashlee: 00:11:16

All of that, because again, your brand exists to serve them.

Ashlee: 00:11:21

So really just taking a look, asking yourself very simple questions like,

Ashlee: 00:11:28

"does this align with my mission?

Ashlee: 00:11:30

Is this an alignment with one of my values?

Ashlee: 00:11:33

How would my audience feel about that?"

Ashlee: 00:11:35

Those are really quick and easy ways to get that feedback.

Ashlee: 00:11:41

And then, again, if you're still on the fence or something's telling you,

Ashlee: 00:11:44

I don't know, then that's when you seek out the outside perspective, because

Ashlee: 00:11:49

our businesses are our babies in most cases and we live and breathe it.

Ashlee: 00:11:53

We live inside our head and our heart every single day, so sometimes it really

Ashlee: 00:11:58

is a question of getting a business bestie or if you're in a mastermind or some

Ashlee: 00:12:03

sort of random business community, or any sort of way that you can get feedback.

Ashlee: 00:12:10

Sometimes that is the lens you need.

Ashlee: 00:12:13

And then them answering one way or the other, or them posing

Ashlee: 00:12:17

more questions to you will then bring you back to your values.

Ashlee: 00:12:21

You might not realize it when you're just asking yourself, but when someone states

Ashlee: 00:12:26

their opinion or ask more questions, that might be enough to tip you over the edge.

Ashlee: 00:12:31

"Oh yeah!

Ashlee: 00:12:32

Why would I prioritize this?

Ashlee: 00:12:34

I have so many other priorities," or, "yeah, that's what I was trying

Ashlee: 00:12:38

to convey to myself, but I just was too stuck in my head to do so."

Jenn: 00:12:42

That's a really good thing to think about is getting someone to

Jenn: 00:12:46

ask you questions, because I know for me, I was going to do a totally

Jenn: 00:12:49

different summit for my last one, and I kept having people ask me questions

Jenn: 00:12:54

about a totally different topic.

Jenn: 00:12:56

And so that got me to pivot what I was going to be doing the

Jenn: 00:13:00

summit theme on and change it up pretty much entirely, honestly.

Jenn: 00:13:06

And it ended up being a great pivot.

Jenn: 00:13:08

And so, yeah, I think if folks don't have other people to bounce

Jenn: 00:13:12

things off of, go find somebody, 'cause it's totally worth it.

Jenn: 00:13:16

But you also mentioned , "does this feel right?"

Jenn: 00:13:18

So how much, in your experience, once someone has set up their brand messaging,

Jenn: 00:13:22

I guess, and like, has that basis, has that foundation and knows what it is...

Jenn: 00:13:28

should they be referring back to that?

Jenn: 00:13:30

Or how much do they trust their gut when it comes to making those decisions?

Ashlee: 00:13:34

So I think it's an and sort of situation, not an either/or.

Ashlee: 00:13:40

The thing with the brand messaging strategy - at least the way I do

Ashlee: 00:13:45

it - is that it really comes from the founder's head and heart.

Ashlee: 00:13:49

They come up with everything.

Ashlee: 00:13:51

They come up with all the core messages, they come up with all the values.

Ashlee: 00:13:55

I'm just the one that's distilling it.

Ashlee: 00:13:57

I'm just the one that's connecting the dots, bridging that gap from what is

Ashlee: 00:14:01

inside their head and heart to something that is actually able to be comprehended

Ashlee: 00:14:08

by someone who is outside themselves.

Ashlee: 00:14:11

So the brand messaging guide should already feel like

Ashlee: 00:14:16

an extension of yourself.

Ashlee: 00:14:17

It shouldn't feel forced in any way.

Ashlee: 00:14:21

And if any part does, then that part needs revision.

Ashlee: 00:14:24

So already that should be your gut check that that baseline already feels good.

Ashlee: 00:14:31

And then in terms of intuition, I think that's super important - and it's so

Ashlee: 00:14:37

easy to disregard because we see so much noise on the internet and even in books

Ashlee: 00:14:45

or however else we consume content.

Ashlee: 00:14:50

Sometimes it makes us question our own gut decision, but our gut got us this far and

Ashlee: 00:14:58

our gut will continue to push us forward.

Ashlee: 00:15:01

So I think it's absolutely important to listen to your gut and experiment and know

Ashlee: 00:15:09

that, "well, this might not work out."

Ashlee: 00:15:12

That doesn't mean anything good or bad.

Ashlee: 00:15:15

Every opportunity is definitely a lesson at the very least, but really

Ashlee: 00:15:21

listening to your intuition, getting that outside perspective when you need

Ashlee: 00:15:26

it or even just, again, to confirm or deny what your gut already said.

Ashlee: 00:15:32

Because even if they say something opposite and your gut says, "no, no,

Ashlee: 00:15:36

I think I'm right," then that's great!

Ashlee: 00:15:38

Listen to your gut probably more than anyone else.

Ashlee: 00:15:42

And then it really works in tandem with that brand messaging guide because

Ashlee: 00:15:48

that guide should already feel good.

Ashlee: 00:15:50

I didn't mention those that your brand will evolve.

Ashlee: 00:15:53

So it's not meant to be a stagnant guide or strategy or process.

Ashlee: 00:15:59

It is meant to grow with you, grow with your audience.

Ashlee: 00:16:03

And we learn things every day, right?

Ashlee: 00:16:07

We morph our audience every day or every quarter or every year or however often.

Ashlee: 00:16:13

So it is important to revisit things like our core audience

Ashlee: 00:16:19

persona - who is our ideal client?

Ashlee: 00:16:21

It could be very, very different today than it was a year ago.

Ashlee: 00:16:26

In my case, that's absolutely true.

Ashlee: 00:16:28

So really it's about constantly being in contact with ourselves and with

Ashlee: 00:16:37

the brand that we want to be building.

Ashlee: 00:16:39

So it's not like a "yes, checked this off the list!"

Ashlee: 00:16:43

It is ongoing, just as building any other facet of your business is ongoing.

Jenn: 00:16:49

Yeah, and I actually had a client recently who she was trying to figure

Jenn: 00:16:54

out how to structure some of the stuff in her summit and one of the things she

Jenn: 00:16:58

kept hearing was do a Facebook group, do a Facebook group, and she was really

Jenn: 00:17:02

hesitant to do that, but she decided to listen because that was what the

Jenn: 00:17:06

pros said and she got into the summit and there was like, no engagement.

Jenn: 00:17:13

And she told me afterwards, "I knew this was going to happen.

Jenn: 00:17:15

My audience doesn't like Facebook any more than I do, but everybody said I

Jenn: 00:17:20

should do it and now I'm wishing I hadn't done it, that I'd done something else."

Jenn: 00:17:22

And that's a great example of trusting your gut and your brand messaging

Jenn: 00:17:26

and knowing your business and your audience and all that kind of stuff.

Jenn: 00:17:31

So that is really a good guideline for folks to think about when they're

Jenn: 00:17:38

making these decisions based on their brand messaging for their summit.

Jenn: 00:17:41

So for a little bit more of a concrete example, anyway, say if a summit host

Jenn: 00:17:46

was trying to decide on their summit theme - so the overall topic that their

Jenn: 00:17:50

summit'sgoing to be about - or if a summit speaker is trying to decide

Jenn: 00:17:54

what their signature topic will be, how would you say that brand messaging is

Jenn: 00:17:57

going to play a role in that and how can it help inform those decisions?

Ashlee: 00:18:02

Yeah.

Ashlee: 00:18:02

So again, it's about that alignment and consistency.

Ashlee: 00:18:06

So it would be misaligned and out of left field if you're constantly

Ashlee: 00:18:14

talking about audience building and lead generation, and then you do

Ashlee: 00:18:19

a conference on knitting, right?

Ashlee: 00:18:22

That doesn't make sense.

Ashlee: 00:18:23

Your audience is going to be confused.

Ashlee: 00:18:25

You're not going to have any infrastructure in

Ashlee: 00:18:28

place to bridge that gap.

Ashlee: 00:18:31

So I could see it going two ways, either in expansion of the core

Ashlee: 00:18:36

thing that you want to be known, for that mission, or again, those core

Ashlee: 00:18:41

messages that you always hit on.

Ashlee: 00:18:44

It should be an expansion of that.

Ashlee: 00:18:45

So maybe do some sort of mind mapping around, "all right, well, I always

Ashlee: 00:18:49

talk about community building.

Ashlee: 00:18:52

How could this translate into a summit?

Ashlee: 00:18:54

What sort of different directions or questions are people going to have?

Ashlee: 00:18:58

Or how could I expand, just blow up this topic of community building?"

Ashlee: 00:19:04

Or the other way to do it would be that sort of niching way.

Ashlee: 00:19:09

So if you generally talk about three things: community building,

Ashlee: 00:19:14

lead generation and social media marketing or something like that.

Ashlee: 00:19:18

Well, really hone in on one.

Ashlee: 00:19:21

Get extremely granular.

Ashlee: 00:19:24

Bring in experts about every single technical facet of one of those things.

Ashlee: 00:19:32

So it's really, for me a question of expansion or deep dive, but it's

Ashlee: 00:19:40

really coming back to that core, that problem that you solve, the

Ashlee: 00:19:44

thing you want to be known for, the thing your audience needs and wants.

Ashlee: 00:19:47

And then also, honestly, events are a huge time suck, energy suck.

Ashlee: 00:19:53

They take so much effort.

Ashlee: 00:19:55

So it should be aligned with your business goals too.

Ashlee: 00:20:00

There is no point in running a summit if it's not going to

Ashlee: 00:20:06

serve your brand in some way.

Ashlee: 00:20:08

So how does this lead into your core offer or this new thing that you want

Ashlee: 00:20:14

to launch and this is the precursor.

Ashlee: 00:20:16

Or how is this going to deepen your relationship with your existing audience

Ashlee: 00:20:23

or reach new people in new ways so that you can serve them in sort of your normal

Ashlee: 00:20:27

way outside the summit, because events are not for the faint of heart by any means.

Ashlee: 00:20:33

So it really, really needs to be aligned with your business goals

Ashlee: 00:20:37

but then also just aligned with that brand that you've already spent

Ashlee: 00:20:41

so much time and effort to create.

Jenn: 00:20:44

Yeah.

Jenn: 00:20:44

And I love that you touched on deepening the relationship with the existing

Jenn: 00:20:48

audience, 'cause that's something that I talk to my clients about all the time

Jenn: 00:20:51

is there's different goals for summits.

Jenn: 00:20:53

Yeah, it may be list growth for a certain summit, but for another one,

Jenn: 00:20:56

it may be that you want to take your existing audience and funnel them

Jenn: 00:21:00

into a bigger product that you know is going to make a bigger impact on them.

Jenn: 00:21:04

So that is another great thing to think about when it comes to your mission

Jenn: 00:21:09

and your brand messaging is how is it going to build into them even further?

Jenn: 00:21:14

So I love all the stuff we've gotten to cover today.

Jenn: 00:21:16

I think it's going to be super helpful for my summit hosts out there.

Jenn: 00:21:21

And if there was one big takeaway that you want them to get from this

Jenn: 00:21:25

conversation, what would it be?

Ashlee: 00:21:29

Yeah, I think it would be to take that bird's eye view.

Ashlee: 00:21:32

Take a step back and really think about what do I want to be known for.

Ashlee: 00:21:38

That is the question at the end of the day.

Ashlee: 00:21:40

That is what your brand is, because as much as you can say what you do and who

Ashlee: 00:21:47

you are, it's really all about perception.

Ashlee: 00:21:51

So the entire strategy behind brand messaging, visual branding, any kind

Ashlee: 00:21:58

of creating a brand facet is how will this be perceived by the people I

Ashlee: 00:22:05

want to serve and how can I make that as close to my vision as possible?

Ashlee: 00:22:13

So really just take that step back, ask yourself some questions,

Ashlee: 00:22:16

get that outside perspective if you need it and go from there.

Jenn: 00:22:20

What do you want to be known for?

Jenn: 00:22:21

And go think about that as we wrap this up.

Jenn: 00:22:24

Thank you so much for being here, Ashlee and sharing all of this.

Jenn: 00:22:27

So before we wrap up, where can everybody find you if they want to learn more

Jenn: 00:22:30

about brand messaging and what you do?

Ashlee: 00:22:33

Yeah, thanks so much.

Ashlee: 00:22:34

So if you want to get the ball rolling, I do have a free workbook all around

Ashlee: 00:22:41

establishing your brand messaging strategy and also a consistency checklist,

Ashlee: 00:22:46

because the strategy alone is not enough.

Ashlee: 00:22:48

Do not let it die in your inbox or your archive files.

Ashlee: 00:22:53

So it's really all about that strategy and then that implementation.

Ashlee: 00:22:59

So that is available at ashleesang.com/standout, because I

Ashlee: 00:23:05

really want you to be able to stand up for your values in order to stand out.

Ashlee: 00:23:09

And then besides that, I mean, catch me on social.

Ashlee: 00:23:11

We can chat!

Ashlee: 00:23:12

I'm most active on Instagram @ashleesangconsulting and

Ashlee: 00:23:16

on LinkedIn at Ashlee Sang.

Ashlee: 00:23:18

And it's Ashlee with two E's and Sang like sang a song,

Jenn: 00:23:23

Perfect.

Jenn: 00:23:23

We will have all the links for that in the show notes as well.

Jenn: 00:23:26

So thank you again for coming on Virtual Summit Success today, and I'm excited

Jenn: 00:23:31

for everybody to go out and nail down their brand messaging and figure out

Jenn: 00:23:35

what they want to become known for!

Ashlee: 00:23:37

Yeah.

Ashlee: 00:23:37

Thanks so much.

Jenn: 00:23:41

Thanks for listening to Virtual Summit Success.

Jenn: 00:23:43

Don't forget to leave a review and let others know your biggest

Jenn: 00:23:45

takeaways from this episode.

Jenn: 00:23:47

Every review helps others find us, and the more successful virtual

Jenn: 00:23:50

summits there are, the more tips we'll have to share with you.

Jenn: 00:23:54

For show notes, links, and other resources, go to virtualsummitsuccess.live