Get Invited Back to Summits with LaKisha Mosley

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Welcome to Virtual Summit Success.

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I'm Jenn, founder of Virtual Summit Search, and you're in the right place

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if you want to make the most of your virtual summit experience, whether

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you're a host or virtual summit speaker.

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Let's get going with your next step to virtual summit success.

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This is another snippet of a session from Sell With a Summit: Speaker Edition.

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Lakeesha and I are talking all about getting invited back to Summit: and

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how to get referred out to other Summit: hosts because the hosts

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you work with love you so much.

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You may be surprised to learn just how simple the biggest strategy is to

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without further ado, let's get going.

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Do you want to get invited back to your favorite summits and get

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referrals to even more summits?

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If you're ready to get summit speaking engagements the easy way then get ready,

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because in this session, we're talking about how to get invited back to summits.

I'm Jenn, host of Sell With a Summit:

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Speaker Edition, and I'm excited to

I'm Jenn, host of Sell With a Summit:

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introduce you to the lovely LaKisha Mosley, a digital event strategist

I'm Jenn, host of Sell With a Summit:

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with over 10 years of event experience.

I'm Jenn, host of Sell With a Summit:

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Thank you so much for being here, LaKisha!

LaKisha: 00:00:59

Thank you for having me!

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I'm excited.

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I'm excited to talk about this, 'cause getting invited back as one of

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the best ways to book more summits.

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So before we get too deep into things, can you give us a quick overview of

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your approach to getting invited back to summits, based on your experience with

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hosts and all that kind of good stuff?

LaKisha: 00:01:18

I tell people the main thing - and it's the most basic

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thing - is to read the instructions.

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You know, a lot of summit hosts have tons of requirements, number

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one, or they may have different things that they want you to do.

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And a lot of times, as speakers people don't read the instructions

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and it's very frustrating to the host.

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I know as someone who hosts summits myself, as well as who helps

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facilitate events for clients, that's their main thing is people

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do not read the instructions.

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'Cause it's very, very clear.

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It tells you what you need to do, how they want you to do

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it, and what's required of you.

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And so that's the main thing.

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If you can read and follow the instructions, most times the host will ask

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you back, like before the event even ends.

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They're literally waiting to say, "Hey Jenn, I want you back.

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I'm doing something else like in two months, are you available?"

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Read.

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Just read.

Jenn: 00:02:12

Yeah.

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I've had speakers in the past who've said, "yes, I'm in," they've sent

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in their basic speaker info and then they go, "what dates were the summit?"

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It's right there on the speaker page and they were in the email.

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If you just take a second to read, make sure you understand

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everything, that's huge.

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It seems so simple, but gosh, it can make a difference.

LaKisha: 00:02:34

Totally.

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I mean, as a host, do you want people who don't read?

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Because it could really change the whole trajectory of your event.

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You know, what if they show up at the wrong day, the wrong time, the wrong spot?

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It's like...

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I sent you this months in advance.

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What happened?

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Yeah.

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So that's always a little bit of a red flag.

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So once someone does say yes, what are some of the biggest ways that

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you see summit speakers go wrong with their summit speaking and maybe

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sabotage their chances of getting invited back or like we've talked about

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getting referred to other summits?

LaKisha: 00:03:10

I think they don't fully embrace the topic given, or if you're

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given freewill of a topic, you don't pick something that's relative to

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the whole premise of the event.

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That's one of the main things I've noticed.

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Their presentations...

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if you, as a host require they send them in previous to which I recommend!

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Please - don't let folks just try getting on your summit presentations.

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Like, you don't know what that looks like, you don't know if it's in

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alignment with your color schemes, all of those things, but then their

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presentation doesn't match up.

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There's misspellings, things like that will drive your audience crazy.

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They will drive them away.

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And if they're not engaging!

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You could be well-versed, Jenn, in what you know, but you could

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just not be a good speaker.

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You could not be well in that area.

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And so those are some things that definitely you want to grasp hold to.

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Like I've had people say, "I know my stuff, but I'm just not a good speaker.

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Like, I'm just not good at public speaking.

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Even if it's pre-recorded, I get the jitters."

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I respect that.

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I respect that.

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And then I give them, like you say, I give them a way out: "hey, can you

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refer me to someone in your tribe?"

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Or if I'm doing a digital swag bag, "Hey, would you mind giving me a resource where

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I can just funnel people to you that way?"

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They're good one-on-one, but they may not be good with virtual crowds.

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Well, you try to find ways to still get them engaged, but if they're not good...

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and engagement, you definitely want them to be able to resonate

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with your virtual crowd.

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chat is going on.

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So if your chat is like crickets...

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yeah.

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They weren't a good fit.

Jenn: 00:05:04

Yeah.

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That's why it's so important to make sure you're aligned with the summit

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audience before you say yes, because if you're not, you're going to get

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crickets just 'cause it doesn't match.

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Yeah.

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That's...

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those are some really great points.

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So definitely make sure you're taking notes on this because you don't want

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to, after you say yes, that's when you'd get your moment to shine and

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make sure that you get invited back.

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What would one specific action step be that someone can take right away

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and make sure that they get invited back to more summits in the future?

LaKisha: 00:05:37

I will say, Jenn, definitely makes sure you're in alignment.

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That is going to kind of catapult what you do.

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If you accept that invitation, make sure it's in alignment.

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Make sure you actually want to do it.

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Make sure it's something that just...

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you're really passionate about because it's gonna exude.

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You can't hide it!

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You want to talk about it all the time.

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But you want to make sure you're in alignment.

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You want to do yourself and the summit host a very great service.

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You don't know where that can go - like you said, evergreen.

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There was a summit I did at the inception of COVID last year

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- that's summit is still running.

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I'm still getting hits from that and all because that content creator decided that

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she was not going to just let this die.

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Well, if I had got on there, like, "oh, well, this is what I'm talking

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about, virtually blah, blah..."

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Like, why?

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Would you want to talk to me?

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You wouldn't want to talk.

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You'd be like, "girl, go ahead, uh uh, you, you got good."

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So definitely make sure you're in alignment.

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Alignment is going to get you there.

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It's going to get you to interact with the host and the other speakers.

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I love doing that.

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So when I know who else may be speaking, especially when the graphics come

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out, I'm in their LinkedIn, I'm in their DMs on Instagram, like, "Hey!

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I just found out we're all in the virtual summit together!

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Oh my gosh, I can't wait.

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You know Jenn, Sell With...

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oh, I'm so...

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I'm so excited.

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Like let's, let's, let's do virtual coffee!"

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Those things really speak well.

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Your alignment is going to cause you to do so many great things.

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Like you won't even, you won't even realize that you're doing it.

Jenn: 00:07:23

Yeah, and that alignment is so key.

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So I love that as the next action step.

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And it folks are also thinking about hosting their own summit, I know you

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have a resource for them, so do you wanna tell us a little bit more about that?

LaKisha: 00:07:34

Yes.

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Oh my gosh, I'm so excited about this.

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I love this thing that I put together.

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And so I know everybody can't hire me.

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They're like, it's out of my budget or, I just don't have the time to do that.

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And so I created a resource called the Virtual Event Planning Package.

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This is jam-packed with a calendar that you can use to create tasks.

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It has a checklist of what you need to do.

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I set it for 90 days.

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That's pushing it, but it can be done.

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And so it gives you things you need to do at 90 days, 60 days, and 30 days.

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I also have a list of virtual platforms.

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So as people know, these virtual venues, as they're called now,

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they're popping up all over the place.

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So I have given you insight into all of them so you can literally

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click the link and it's going to take you to an information page

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about that particular platform.

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And I also have something that I want them to use first, Jenn, which is...

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it's an eight steps to consider whether you need to host an event

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because you could have a good topic and you may even have the audience,

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but do people want to hear about it?

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Is it summit-worthy?

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And so it's just things to think about - do you have speakers?

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Do you know people?

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All of those things.

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And so I'm excited to share that with people, because I know as we go through

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this phase of COVID in and out, you know, virtual is here to stay and

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it's not new, you know, it's not new.

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They're like this new craze virtual event.

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It's not new.

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It's been around.

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I've been speaking at them since 2015.

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So...

LaKisha: 00:09:13

Exactly.

Jenn: 00:09:14

Yeah.

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And even if you're not thinking about hosting your own event, that could be

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a really great thing to grab because it gives you some insight into the host and

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how you can help them too, so I would definitely recommend grabbing that.

LaKisha: 00:09:25

Yeah.

LaKisha: 00:09:25

Thank you.

LaKisha: 00:09:26

Yes.

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It's gotta be a great resource for anyone, you know, even if you're considering like

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it might be too hard, this is fool-proof.

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I'm giving you the game plan of how to plan your own.

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event

Jenn: 00:09:38

Yeah.

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So I'm so excited for this.

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Thank you so much for being here, LaKisah, and just sharing so much of

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your wisdom and expertise and experience.

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And don't forget to go and make sure you're in alignment with your next summit

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so that you can get invited back to that.

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Grab the freebie link down below.

LaKisha: 00:09:55

Thank you for having me.

Jenn: 00:09:57

Thank you so much again for being here.

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Were you surprised at how simple it can be to get invited back and referred out

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for more summit speaking engagements?

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It really doesn't have to be crazy complicated.

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We talked about more strategies in LaKisha's full presentation in Sell

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Speaker Edition, so go to sellwithasummit.com/speakeredition

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and join us for free to learn more about booking more summits

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and making more sales from them.

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I'd also love to know what you're going to do at your next summit to

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increase your chances of getting invited back and having the host to

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rave about you to all their friends.

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Leave a review and let me and LaKisha know what your next step is

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going to be so we can cheer you on!

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Thanks for listening to Virtual Summit Success.

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Don't forget to leave a review and let others know your biggest

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takeaways from this episode.

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Every review helps others find us, and the more successful virtual

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summits there are, the more tips we'll have to share with you.

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For show notes, links, and other resources, go to virtualsummitsuccess.live