Episode 26
Deliver an Impactful Presentation in 20 Minutes or Less with Jessica Rasdall
Cutting down your summit presentation to a 'mere' 20 minutes can feel daunting! Jessica Rasdall breaks it down so that it feels (and is) reasonable and doable - AND doesn't dilute your message. This is an episode you don't want to miss!
Take the quiz at http://howtostartspeaking.com/
Want to learn more about booking more summit speaking engagements and making more money from them? Get access to Jessica's full presentation - and more! - with all the steps to a powerful presentation at https://sellwithasummit.com/speakeredition/
Learn more about Jess at https://thepublicspeakingstrategist.com/
Mentioned in this episode:
Summit Speaker Strategy Audio Training
If you want to learn more about summit speaking strategies and how you can use it to grow your business, jump over to virtualsummitspeaking.com. I put together a free audio training that you can take on the go in your regular podcast player!
Transcript
Welcome to Virtual Summit Success.
Jenn:I'm Jenn, founder of Virtual Summit Search, and you're in the right place
Jenn:if you want to make the most of your virtual summit experience, whether
Jenn:you're a host or virtual summit speaker.
Jenn:Let's get going with your next step to virtual summit success.
Jenn:You're listening to a snippet of a presentation from Sell
With a Summit:Speaker Edition.
With a Summit:The fantastic Jessica Rasdall is giving you the scoop on how to create a short
With a Summit:but powerful summit presentation - even if you're used to giving 60-minute sessions.
With a Summit:This is a topic I get asked about all the time at Virtual Summit
With a Summit:Search, so I knew I had to bring in a pro of this and Jess delivers.
With a Summit:I'll let her take it from here!
Jessica Rasdall:Hi, friends, and welcome to today's presentation.
Jessica Rasdall:I am so excited that you are here because if you are in this session, I
Jessica Rasdall:know that you value quality content, and you want to uplevel the presentations
Jessica Rasdall:that you are delivering on summits.
Jessica Rasdall:And don't worry, you are in the right place.
Jessica Rasdall:Today I'm going to show you exactly what needs to be going into your
Jessica Rasdall:presentations in order to make them impactful without making them lengthy.
Jessica Rasdall:So whether you are developing your presentation for the first
Jessica Rasdall:time, or you're taking an existing presentation and cutting it down,
Jessica Rasdall:today's presentation is for you.
Jessica Rasdall:Before we get into all of that.
Jessica Rasdall:I have to tell you about my newest obsession and it might sound a little
Jessica Rasdall:silly, but with all the streaming services out there, I recently - like,
Jessica Rasdall:within two nights ago - just added Discovery+ to my suite of shows.
Jessica Rasdall:And this isn't...
Jessica Rasdall:I'm not sponsored by them, but Discovery+, if you're watching,
Jessica Rasdall:I'm open to all opportunities.
Jessica Rasdall:But I just need to tell you about this experience, because I
Jessica Rasdall:think there's a lesson here for us to learn as business owners.
Jessica Rasdall:So I got Discovery+ because I'm a nerd and I watch Naked and Afraid and Building
Jessica Rasdall:Off the Grid and all those survival shows from my couch in my air conditioning,
Jessica Rasdall:judging people out in the wilderness like I could do it better than them.
Jessica Rasdall:It's absolutely ridiculous, but I'm obsessed and I want to watch these shows.
Jessica Rasdall:And when I was going to purchase my subscription to this service, there
Jessica Rasdall:was an option to get rid of all the commercials and it was like a dollar more.
Jessica Rasdall:No brainer.
Jessica Rasdall:I don't like commercials; count me in, right?
Jessica Rasdall:And I'm willing to bet you would have done the same thing.
Jessica Rasdall:But what I found is that watching these TV shows that I know and love
Jessica Rasdall:that were designed and formatted to have commercial breaks seem a little
Jessica Rasdall:weird when they remove the commercials.
Jessica Rasdall:I'm going to show you again.
Jessica Rasdall:Don't judge my TV preferences here, friends.
But you let me know:do you think that this clip feels weird or repetitive or
But you let me know:anything like this when we take a great show and we pull the commercials out?
But you let me know:That felt like we're watching the same thing again, right?
But you let me know:We're watching this diveball, like, okay, spoiler alert: he was crossing the
But you let me know:river and they just edited these crocs, so that was not actually happening.
But you let me know:But didn't it feel weird when they took this episode that
But you let me know:was designed for one format and they pulled out the commercials?
But you let me know:Like, that commercial break felt weird now.
But you let me know:And that's what happens to our presentations when we slice and dice our
presentations:we run the risk of ruining the flow that was designed for that talk.
presentations:So you and I might not be out on Naked and Afraid or putting together these
presentations:big TV shows that we have to worry about being cut when somebody opts to have
presentations:the commercials removed, but when we are designing a presentation to fit a
presentations:60 minute slot, and we now have to cut it down to 15 or 20, how can we do that
presentations:effectively without ruining the flow?
presentations:Well, if we haven't met yet friends, I'm not just a big fan of Naked and
presentations:Afraid, but my name is Jessica Rasdall and I'm the Public Speaking Strategist.
presentations:I've spent the last 15 years traveling the country, sharing my story and have the
presentations:absolute honor of spending my days today helping small business owners do the same.
presentations:I'm obsessed with helping entrepreneurs scale their impact, their income, their
presentations:message, and their company by speaking on podcasts, stages, webinars, and more
presentations:through hosting my own events, speaking at other people events, and truly
presentations:working with some of the most incredible business owners I have ever met.
presentations:I have learned the ins and outs of what makes a presentation convert and not,
presentations:and truly, less is more when it comes to our presentations, especially after
presentations:the last year and a half we've all had, we don't need more information.
presentations:You do not need to shove another teaching point into your talk.
presentations:Our audience is craving connection and intimacy and action.
presentations:A big part of our presentation is a performance and the flow that
presentations:we're taking our customer through.
presentations:See, a presentation is a journey and the way that I've designed the talks
presentations:that I write for my clients, or I teach them to write inside of the
presentations:Speaking Strategy Academy, we want to take our audience through this flow.
presentations:We want those bursts of excitement, we want them on the edge of their
presentations:seat, we want them wondering where in the world are they going with this?
presentations:And at the end, have a clear path of what they're going to do next.
presentations:But that's what happens when we start to take our presentation and we just cut
presentations:out pieces to make it fit a new timeline.
presentations:We risk disrupting that entire flow.
presentations:And if we're going to make a presentation that takes our audience on a journey
presentations:- especially in a short timeframe - I want you to leave here today and fully
presentations:understanding what's going to go into your talk and what's not going to go into it.
presentations:I want you to leave here today and know exactly how to deliver value at your next
presentations:talk - and every talk - because when we can be better presenters, we're elevating
presentations:education as a whole in our industries, we're leaving people better than we
presentations:found them and creating a ripple effect that we didn't even know as possible.
presentations:So what's the first step?
presentations:If you truly want to create an impactful presentation, I need you
presentations:to define what that journey is.
presentations:Not what information am I going to shove into my talk, but
presentations:where am I taking my audience?
presentations:The easiest way to do this is to ask yourself: when they walk into the room
presentations:or they log into the presentation, what is their current state?
presentations:What are they struggling with?
presentations:What are they working towards?
presentations:What are their hopes, their dreams or aspirations, the things
presentations:that keep them up at night?
presentations:What is their current reality?
presentations:And when you leave the room, when you log off, when the presentation
presentations:is done, how will you have left them better than when you found them?
presentations:What is the transformation that you're providing?
presentations:We're not taking them from A to Z.
presentations:Maybe we're taking them from A to C, and how are we going to get them there?
presentations:We have to define where it is we're going to go so we know how to take them there.
presentations:When it comes to developing high-value, high-converting presentations, there
presentations:are only four things that you truly need to include in your presentation.
presentations:Now, granted, our templates inside of the Speaking Strategy Academy break this
presentations:down to a lot more of a nitty-gritty cycle, but it's four key phases that you
presentations:really need to focus on, and if you can hit on these, you're going to be a-okay.
presentations:Grab your pen, let's go.
presentations:The first phase that we need to get our audience to is to even get them to watch.
presentations:We're going to take them through this journey of hooking them in so they
presentations:want to listen, build the case so they see a reason to take action, serve
presentations:from the stage - deliver tangible value that they can use - and leave
presentations:them with a lasting impact they can go out into the world and implement.
presentations:Let's break this down a little bit more nitty-gritty so you can see how it
presentations:applies to you and your audience, but that, my friend, is the flow - that's it.
presentations:We don't have to overcomplicate that.
presentations:So in order to hook our audience and what I mean by that is starting your
presentations:presentation from a place that gets them to the edge of their seat, not starting
presentations:your presentation with an introduction, because most hosts are going to be
presentations:so incredible and they're going to take the time to introduce you first.
presentations:So it, it sounds a little repetitive - like that guy falling in the water - if
presentations:we introduce ourselves after the host introduced ourself, but also
presentations:we haven't established any kind of relationship with our audience yet.
presentations:So when we started talking about our achievements and our
presentations:accolades and our experience, it can almost come off as boastful.
presentations:So we want to start our presentation, not focused on ourselves,
presentations:but focused on our audience.
presentations:What do they need to hear from us to want to keep listening?
presentations:How can we create a common ground and establish a connection that's going to
presentations:move them to the next step in the journey?
presentations:Once you have your flow in place, then - and only then - can
presentations:you go open up your old talk.
presentations:Here's when you want to open up your presentation, that great one, the longer
presentations:one, and we're going to pull from it.
presentations:We're going to pull from the old talk and import it into your new talk.
presentations:Just a simple little copy-and-paste.
presentations:But what I have found is that when we go back to our larger presentation and
presentations:we start cutting it out, it becomes disjointed like that Naked and Afraid
presentations:episode without the commercials.
presentations:Instead, when we can pull from the old and create the new, we're able to design
presentations:a flow that takes our audience on a journey, not leaves them wondering why
presentations:they're watching that same clip again.
presentations:Most people will stop here and I don't want you to be like most people.
presentations:So you're going to take this to step five and give your new
presentations:presentation a full walkthrough.
presentations:Put yourself in your audience's shoes and ask, "am I really
presentations:taking my audience on a journey?
presentations:If I walked into the room where they are right now and I go through this flow, am I
presentations:equipped with the tools and the resources and the inspiration to take my next step?"
presentations:If so, you've done a great job and I'm so proud of you because delivering a
presentations:high-value presentation isn't everyone's priority and I'm sure you've experienced
presentations:that, but I know that we are in the business of doing better than we've
presentations:done before, than others before us have.
presentations:And if we want to deliver these presentations that truly can change lives
presentations:and change businesses and create a ripple effect in our industry and in our world,
presentations:we've got to be committed to delivering true value from the stage and not just
presentations:shoving information at our audience.
presentations:I'm not sure what brought you to today's session, but I'm so grateful that you
presentations:are here, and I hope that these four little phases are going to help you
presentations:create your next presentation without overwhelm for yourself and definitely
presentations:not overwhelm for your audience.
presentations:If you're thinking that speaking is something you want to spend more time
presentations:learning about or more time investing in your business, I want to help you.
presentations:This is something that I'm completely obsessed with, and if you enjoyed
presentations:today's lesson, then you will love my teaching style because
presentations:my frameworks have a framework.
presentations:We will just get along fine.
presentations:What I would love for you to do is take a quick 10-question quiz to help
presentations:you figure out what your first steps need to be with speaking, because
presentations:speaking is not created equal and all of us are gonna have a different path.
presentations:So if you head over to howtostartspeaking.com, just answer
presentations:the 10 questions, and I'm going to tell you what your next step for
presentations:speaking should be and give you your own little roadmap to get started.
presentations:I can't say thank you enough again for joining me today.
presentations:It has been such a pleasure to really lead this conversation with you, and I cannot
presentations:wait to see your next presentation and how impactful it will be for your audience.
Jenn:Okay, don't you just love Jess?
Jenn:We didn't have time to get into all of her steps for creating a powerful
Jenn:20-minute presentation, so make sure to get access to her full session at
Jenn:sellwithasummit.com/speakeredition.
Jenn:And how are you going to hook in your summit audience for your
Jenn:next short and sweet presentation?
Jenn:Leave a review and let me and Jess know!
Jenn:Thanks for listening to Virtual Summit Success.
Jenn:Don't forget to leave a review and let others know your biggest
Jenn:takeaways from this episode.
Jenn:Every review helps others find us, and the more successful virtual
Jenn:summits there are, the more tips we'll have to share with you.
Jenn:For show notes, links, and other resources, go to virtualsummitsuccess.live
